Green Heroes
Growing consumer desire for environmentally friendly business has led many companies to “green” their practices, making them more sustainable. In addition, many entrepreneurs have opened businesses with a green slant in recent years. The result? Green business has evolved into a profitable aspect of the business world for mom-and-pop shops and multinational companies alike.
What makes a business green? For this first-time ranking, we define a green business first as one that provides goods or services intended to improve the sustainability of others. For nearly every category of conventional consumer goods and services, there is a green alternative – from automobiles to marketing services.
Second, we define a green business as one that employs sustainable principles in their facilities and practices. As such, many of the businesses here are focused on keeping their environmental footprint small, reducing waste, reusing materials, using innovative building techniques and materials to promote energy efficiency, and even encouraging employees to think about the environment in their day-to-day business life. In many instances, the companies listed here fall into a third category of green business – those that fit both of the above descriptions.
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